We highly recommend using CTA cards as an enhancement to your display ad. Spotify video ads are 15 or 30-second video spots combined with a companion display banner and customizable call-to-action to help you drive engagement. If you're running both pre-rolls and mid-rolls, keep your message within 30 seconds to hold the listener’s attention and avoid skipping.

The max length is 30 seconds for pre-roll ads and 60 seconds for mid-roll ads.

Podcast ads are served across mobile, desktop, tablet, web players, gaming consoles, smart TVs, connected speakers, in-car, and wearables.

Display: Companion CTA cards with Podcasts.

Spotify offers a unique combination of audio, video ad display ads that can be used in conjunction with one another for the same campaign. One of Spotify’s greatest appeals to marketers is its premium inventory that includes some of the largest shows out there like: The Joe Rogan Experience, Dax Shepard’s Armchair Expert, and Call Her Daddy. Their ad offering is very similar in structure to those of programmatic digital and video - which makes it feel more familiar for brands already well-versed in other forms of programmatic. They offer mostly programmatic inventory and can work with advertisers to target their desired target audiences across all of their platforms. Spotify has the sales and ad infrastructure in place to easily service brands of all sizes.

They are able to scale your ad investments across streaming music and podcasts and have made significant investments in ad innovation. Spotify is the world’s most popular audio streaming subscription service. There are a number of reasons why brands find advertising on Spotify to be very appealing: reach & scale, ease of buying, and premium inventory. We have found that endorsement ads, rather than pre-produced ads, can provide the greatest return on investment. At Ad Results Media, we specialize in helping our clients make the most of their investment with ads on Spotify’s streaming and podcast products. Currently, their most popular ad formats are Streaming, Podcasts, Homepage Takeovers (HPTO), and Custom Playlists. Spotify has a wide variety of ad formats available that have evolved significantly over time. If listeners feel the need to adjust their volume for an ad, they’re more likely to skip or feel interrupted.Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets. This ensures the ad volume is consistent with content and throughout the ad itself. Integrated average loudness of -16 LUFS (+/- 1.5 LUFS) and a True Peak limit of -2.0 dBTP. Think of bit rate like the resolution of a digital photograph. Audio with the wrong sample rate runs the risk of playing at the wrong speed.īit rate of 192kbps Important for good quality audio. As long as the integrated loudness averages -16 LUFS (+/- 1.5 LUFS) and the TPL is equal to or less than -2.0 dB, the ad meets our spec.Ĭompliance is only applicable to programmatic buys. Note: The True Peak limit is a maximum and not a number to necessarily reach.

If listeners feel the need to adjust their volume for an ad, they’re more likely to skip or feel interrupted. Bouncing in stereo also allows you to place different components of the ad (music, SFX, VO) in different parts of the sound field for more engaging audio. Most music tracks are stereo, and bouncing to a mono file will flatten any spatial mixing on the track. Stereo If your ad has music or sound effects (SFX), it will likely sound crowded in mono. Think of bit depth like the resolution of a digital photograph. Sample rate of 44.1kHz Required for ad trafficking. OGG format required for ad trafficking via Private Marketplace (PMP) and programmatic. Direct IO and Spotify Ad Studio MP3 required for ad trafficking via direct IO and Spotify’s self-serve ad manager, Ad Studio.

Advertising on spotify cost